Recently in California, governor Gavin Newsom signed a bill into effect that permits college athletes in the state to get paid off their name, image, through endorsement deals, sponsorships, autograph signings and other opportunities.
The NCAA amateurism rules have been under fire recently, as many have been arguing that student athletes in college should be getting paid by their institution. However, students are already getting a lot of recognition for their athletic achievements and abilities through scholarships, and in some cases, full rides.
There are many things that colleges offer athletes that are valuable, including experience with playing at a much higher intensity level. Scholarships and even full rides can be worth the same amount of money that an entry level athlete would make.
With that being said, it is completely reasonable for college athletes to have the ability to make money off their name and image. When colleges pocket the money made of an athlete's image, then the college is getting paid for playing an athlete, which becomes unacceptable.
It is perfectly reasonable to trade college athletes pay for other valuable benefits, including scholarships. Giving an athlete the opportunity of having no college debt is an unrivaled advantage that cannot be matched.
In the past, playing sports in college has always been seen as “the road to the big leagues.” It has previously been seen as a way for up and coming athletes with a dream, to get experience playing in a high intensity environment.
I believe that athletes in college should not receive direct money from institutions, but instead, they should have the ability to make money off their image. We have begun to see a movement towards that idea, and one day, the proposal may become a reality across the country.