A tasty new way to experience cooking

As the new phenomenon of quick food videos has overtaken different social media, a business called “Tasty” has become increasingly popular. Tasty, originating from Buzzfeed, produces sped-up, easy-to-follow videos of their employees creating dishes for people to recreate.

Tasty was created by Larry Fitzgibbon, Joe Perez and Steven Kydd. Fitzgibbon has been the connector of people all around the world so that they can easily access the videos. Perez leads the marketing at the company. Kydd is the entrepreneur and adviser of the company, according to the Tastemade website.

“I discovered the Tasty videos through Twitter and Facebook. At first, it was a couple videos through my feed of people republishing them and saying how they enjoyed them. Then all of a sudden, everyone is sharing the videos and saying how good the food is,” said junior Zaira Caceress.

Anyone can find the videos on Facebook, Twitter, Snapchat, Instagram or even their app called Tastemade. Their recipes range from breakfast, to easymeal-prep lunches, to decadent desserts and everything in between. Over 200 million people now view these videos on a wide range of platforms since it was created in 2012. The videos are translated in eight languages to reach their broad spectrum of viewers.

“I started watching Tastemade on Snapchat, and it became my favorite thing ever that I watched every day. I then started following those kinds of things on Instagram and Twitter and just got hooked,” said senior Jane Koblens.

When users go on their app or the Buzzfeed Tasty website, they can search through all of the recipes they’ve made or choose one of the categories including Weeknights, Tasty Junior, Cheat Day, Vegaterian or Happy Hour. The videos include a short one to two minute sped-up video of how to create the dish, along with a link to the written ingredients and instructions for an easy to follow process.

“I have tried to make cinnamon bread for breakfast, and it turned out almost as perfect as the video version (not as good at cooking like them of course)!” said Caceress. Buzzfeed has also made a Tiny Kitchen Tastemade, which is the same thing but all the food and utensils are extremely small. It’s a new way of entertainment when cooking or learning culture through food. It’s a fun, new way to experience the world of culinary art according to the Tastemade website.

Illustration by Taylor Fenton

One of the most popular videos is the Mini Cookies ‘N’ Cream Ice Cream Pies. Servings: 6 INGREDIENTS:

12 chocolate sandwich cookies

2 tablespoons butter, melted

1 cup heavy whipping cream

7 ounces condensed milk

½ teaspoon vanilla extract

6 chocolate sandwich cookies, crumbled


Separate the icing from the chocolate sandwich cookies. Reserve the icing and put the cookies in a resealable plastic bag. Pound the cookies with a rolling pin until they reach a fine crumble. Transfer to a small bowl and mix with the butter until well combined. Evenly distribute the crumble mixture into a 6-cup muffin tin lined with cupcake liners and firmly press the crumbs to form an even crust in each cup. In a medium bowl, combine the cream, condensed milk, vanilla extract, and the sandwich cookie icing. Whisk the ingredients until soft peaks form. Gently form in the cookies. Transfer the mixture to the muffin tin. Freeze for four hours, or until the ice cream has solidified. Remove the cupcake liners, and enjoy!

Credits: https://www.buzzfeed. com/bfmp/videos/18978


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