The 'Laine' to success

October 23, 2017

A mother-daughter duo is redefining the way students buy backpacks and earn money through the launch of Laine Avenue. This innovative company gives young adults the opportunity to sell unique, customizable backpacks, allowing them to earn money and learn necessary life skills along the way.

Laine Avenue Backpacks first began as an idea that Olentangy Liberty High School junior Emily Miller and her mother, Lisa, came up with when Emily was just 13 years old. Three years later, the company has taken off, being featured on NBC4, Fox 28 and the Today Show for a segment called “Back to School Gadgets."

“I’ve known Emily for my entire childhood. We’ve always been good friends and when she came to me with this idea I knew she could make it happen. That’s the funny thing about her: when she sets her mind to something she gets it done,” junior at Olentangy Liberty Alex Phelps said.

Emily founded the company in hopes of saving money for college and with both of her parents being entrepreneurs, she decided the best way to achieve her goal was to sell something of her own.

Emily started by creating small keychains for backpacks that she sold to friends and classmates, but she soon realized that she wanted to do something bigger.

She noticed that the backpacks on the market never fit her needs or her personal style so Emily decided that her and her mom should create and sell a new, innovative backpack, one that would accomplish the needs and style of every student.
“My mom and I would sketch

backpacks and patterns to spend time together, but then as we progressed through the idea phase, prototypes came into play, and then support from friends, family and peers. It wasn’t until about a year and a half ago that we really put our heads together and figured out how to produce and sell the bags. From there, we’ve launched our company and are so excited to see where it goes,” Emily said.

The company offers a wide variety of colored detachable flaps to choose from and with one zip off and on, one can have a completely new look. Not only can the backpack be used for holding everyday school items, the flap can be transformed into a zip-off crossbody purse when one is on the go. The backpack is great for traveling as it also has a protective sleeve for a laptop or tablet.

“One of the flaps on the bag can turn into a crossbody purse as well, which is unlike anything I’ve ever seen on the market. It’s more spacious than most bags and comes in 24 different colors and patterns,” Emily said.

Laine Avenue also offers The Backer Opportunity where anyone over the age of 13 can become a part of the team by selling backpacks and earning commission. If one decides to sign up as a backer, one can gain 25 percent of the sales from selling a backpack to friends and family.

This opportunity is ideal for high school students as it provides a flexible, hassle-free way to make money and also pick up important life skills.

“I became interested in becoming a backer not only because Emily is a long-time friend of mine, but also because it’s a great way for me to make a little money while still participating in school clubs and sports,” Phelps said.

Laine Avenue is more than just your average backpack company. While it does sell high quality, custom-made backpacks, it also strives to teach young adults the importance of money management, work ethic and other crucial life skills along then "Laine." Visit to get your own backpack or to become a backer.

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